Jun 24, 2010 0
We really need to resolve the inviting ‘Friends’ problem
Congratulations, Welcome to Yelp! Here are your friends who are already on Yelp and here are your contacts who are not on Yelp, yet! Who do you want to invite?
Congratulations, Welcome to Farmville! Here are your friends who already play Farmville, and here are your friends who don’t! Who do you want to invite?
Congratulations, Welcome to Loopt, Foursquare, Gowalla, and whatever new social geo-locating friendship app comes out in the near future! Here are a bunch of your contacts, who do you want to invite?
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Request sent
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Wait for a response
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Send a reminder
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I’m sure you’ve been able to grasp the point by now. There are a whole lot of applications out there right now that feeds into your social graph. If I am connecting to an application that several of my friends are already using, why should I send an ‘invite’ for those friends to join me? They are my friends for a reason!
Some people like to invite random people into their social graph so they can take advantage of the benefits that come from having a large friendship network. I can see why you may not want those people to instantly be connected to you when you sign up for an application that both of you have. Well, there should be lists that control the scope.
Facebook dominates in knowing who your friends are so they would be the most suited to tap into this experiment. They’re view on privacy pretty much means they would be open to implement something like this as well.
This problem is obviously seen in Facebook games. How many Zynga game invites does it take before your friends start ignoring their notification area? If, by chance, your friend actually looks at their notification area you will get connected. But a lot of people are probably ignoring notifications since it is a huge spam-bucket. So, now you are left with the option of sending an actual message to your friend to remind them about your invite. Great, more spam.
In my mind, it makes sense for a game to know who of my friends are already playing. Moreover, It makes sense to just connect those that are in my friends list to a game that I am new to. This bottleneck of inviting doesn’t have to exist.
Expand that to other applications outside of Facebook. Hi, Yelp, You already check my contact list for those that are already within your network. Well, it doesn’t sounds too extreme to think that those people are probably people who I have a friendship with. Why not just link our accounts together? This is just one example, but there are many applications that are starting to tap into your social graph.
It’s only going to get worse.



