Digital Dave

Colorfly’s has officially transitioned to Beta.

It’s exciting to cross this point in the project life-cycle. The idea spawned mid-2008, but I wasn’t comfortable executing it on such a small screen (iPhone). So I decided to put the idea in my back pocket and when the buzz around iPad began to surface I knew exactly what I wanted to do.

October of last year I began designing the game and hunted furiously for an artist to help me execute the vision. If it’s one thing I learned from my other projects it was that the art direction within them didn’t help at all. I actually had a company approach me at the GDC10 that wanted to bring Project Void into Facebook and one of the things they were going to give me was an artist…

In a mobile/social market it makes sense that you really need to bring a lot of attention to the visuals. If you can tease people with visual eye-candy which leads to a sale you’re much more likely to spark a social storm.

“Hey! Check this out!”, “Oh man, that looks sweet! *download*”

It just so happened that all of this was built during a rocky road. The studio I worked for shut down and Megan wanted to move back home to the midwest. All of that that will probably make the game much better. For better or worse, it tends to be your life experiences that shape a game to be what it becomes.

So right now I’m finishing up the game and will begin slamming the marketing throttle down hard. If all goes well I will submit Colorflys sometime next week.

Cheers *raises a glass.*